Obesity vs weight loss. The role of the media in promoting a healthy lifestyle

Abstract

Background. The article has illustrative. Given the growing problem of overweight and obesity, the author undertakes to reply to a question about the role of the media in promoting a healthy lifestyle, but also how the use of the media by the audience, so individual and institutional. The important point is the role of the Internet as a medium, on the one hand, used by users to seek out knowledge, on the other hand, as a medium, through which you can reach with a commercial message to precisely separate consumer. Material and methods. The basis of the article is this literature and the results of the independent social research in terms of specific behaviors of Poles, as well as the analysis of the activity of Internet users in social media. Results. Traditional mass media do not constitute a source of knowledge of health behaviour. A gap in institutional knowledge comply with social media. For the basic determinants of behaviour of Poles related to healthy life styles, the author recognises the socio-demographic characteristics. Conclusions. In recent years, we are seeing increased interest in health issues of the Poles, especially diets and healthy lifestyles. Consumption of this knowledge is diverse due to the socio-demographic characteristics. Lack of interest in traditional media broadcasters Overweight and programs that promote a healthy lifestyle, compensate the internet and social media. It should be noted that the excess of information on obesity does not increase knowledge, but brings the noise, also distributing knowledge. Outside expertise, commercial announcements, social media operate in parallel content amateur.